2014 CEDIA Benchmarking Survey Now Open
INDIANAPOLIS (April 1, 2014) – The Custom Electronic Design and Installation Association (CEDIA) will once again be offering customized business reports to participants of the annual benchmarking survey. Hiring a consultant to generate a report of this nature would cost between $1,500 and $2,500, but companies receive this report free just for participating.
The customized report participants receive covers the following business topics: financial management, strategic and business planning, marketing, sales, and project management. As part of this report each company is compared against companies of similar size, the industry median, and the most profitable industry companies. In addition, each report will include tailored action items for building business and increasing profitability.
CEDIA has listened to feedback from participants and has made the survey shorter and easier to complete this year.
“We have greatly reduced the survey from previous years to make it easier for busy company owners to participate. The survey can be accomplished in as little as 30 minutes,” said Erica Shonkwiler, CEDIA Senior Director of Research. “To help participants hit that 30 minute mark, they can send in their Financial Statements (Income Statement & Balance Sheet) to CEDIA’s confidential project vendor with the rest of their survey rather than filling that information out. By doing so, it leaves the participant with only 30 questions to answer.”
Additional participation benefits include: access to the CEDIA EXPO 2014 Benchmarking course, access to the Benchmarking webinar, and a 10 percent discount off 2014 CEDIA membership dues. Companies that participate in the survey over multiple years will receive an additional customized trend report.
Profit Planning Group, an independent consulting services firm, will conduct all facets of the survey. CEDIA staff and leadership will not have access to individual company information at any time, and will receive only a summary of the findings. Survey findings will not include company names or any information that could be used to identify participants. Customized reports will be mailed directly from Profit Planning Group.
The CEDIA Benchmarking Survey is open to both member and non member home technology professional and installation companies in the US & Canada to begin completing. Participants have until May 12, 2014 to complete the survey.
For more information about the CEDIA Benchmarking Survey, visit www.cedia.net/research